Arguably the biggest advantage of offering private label products is market exclusivity. Unlike national brands that may be carried by numerous jan/san distributors in the area, a private label line is only carried by the one distributor. This exclusive line of products help separate distributors from their competition.

More importantly, it also preserves margins. Competing distributors won't be able to undercut the price of this particular brand because they don’t have access to it.


posted on 11/28/2011