I have been contacted by several individuals who either want to start a cleaning service or have one or two small accounts and want to grow.  How does one market their service when they do not have any accounts or just one or two small ones?  How does one get the experience in bidding a contract?  There are some basic questions to ask when marketing your services that can help you identify potential customers and actually get a few.  Following are the suggested question with follow up based on the response of the prospect:

 

Question 1:  Hi, my name is Elmer Fudd and I have Elmer’s Top Notch Cleaning Service.  We provide daily office cleaning as well as additional services as required.  Are you satisfied with your current cleaning service?   Based on their response, you will have different follow up questions.

 

If they answer, Yes, we are satisfied, then your response can be “That is great to hear, we also provide hard floor care, carpet cleaning and window cleaning.  Would you have a need for those services?”  If the answer is no, then share with them your newsletter/brochure (you do have a newsletter don’t you?) that has cleaning tips for carpet spotting or dealing with pet stains, etc.  Make sure that your company contact information and web site is prominently displayed.  Make a note in your prospect tracker of who you spoke with, their response and other details as to when to follow up.  Never lose this contact unless the building is demolished.  

 

Never give up on the first, second or even third no.  We will look at follow up questions in a future article. 

 

Your comments and questions are important. I hope to hear from you soon. Until then, keep it clean…

 

 

Mickey Crowe has been involved in the industry for over 35 years. He is a trainer, speaker and consultant. You can reach Mickey at 678-314-2171 or CTCG50@comcast.net.