Private Label Products Thrive During Tough Economy
Even though the Great Recession is technically over, end users are still very interested in products that will save them money — and private label products are one great option. During this uncertain economy jan/san distributors have experienced an increase in sales of their private label lines. Customers are ready for a change and willing to try something that is comparable in quality, yet costs less money.
Distributors remain optimistic that interest in private label products will remain even when the recession recovers. Distributors estimate that half the customers who have switched to private label products during the recession won't go back to purchasing national brand versions.