On top of purchasing ice melt before a winter storm hits, end users also need to pre-treat surfaces ahead of time. By doing so, ice melt will be much more effective. The benefit to pre-treating is that end users won’t need as much product in the long run because it prevents ice from bonding to the surface. Manufacturers recommend applying ice melt before, during and at the end of ice storms. Also, depending on the outside temperature, snow falls and turns to ice immediately upon hitting the ground, or if it’s warmer outside, snow falls, melts, and turns to ice when the temperatures fall. So, depending on the temperature, ice melt should be applied when the ice is beginning to form. By staying on top of the situation, end users can reap potential cost savings in less product being used, as well as labor.