Distributors can utilize the Web to bolster their print catalog offerings. The easiest feature to take advantage of is to use the Internet’s infinite space and include more detailed product information. For example, end users appreciate easy access to Material Safety Data Sheets. However, this information is too large to include in printed catalogs, which are already hundreds of pages long. But distributors can dedicate one section of their website to displaying MSDSs.

Distributors can also set up their online catalogs to recommend products. For example, if a customer purchases floor finish, the online module can recommend floor stripper and mops, too. In addition, online catalogs let customers know what is available right this minute. Inventory can be kept current so customers will know if products are available or on backorder; also new products can be added instantly, or discontinued items removed.


posted on 4/7/2011