How to Earn More Respect for the Cleaning Industry

Contributed by Jerry Flug, HRA Consulting Group 

The cleaning industry is often misunderstood and undervalued, despite the critical role it plays in society. As we navigate a post-pandemic world, the importance of hygiene and cleanliness has never been greater. Yet, many still view cleaning as an unskilled job, which detracts from the professionalism inherent in the industry. To transcend this narrative, it is essential for us as cleaning professionals to collectively advocate for the recognition of our work as a valued profession, much like any skilled trade. 

Collaboration is key to reforming how we view and treat the cleaning industry. When individuals and organizations within the sector pool resources, share ideas, and communicate openly about challenges and successes, the impact can be transformative. By creating a unified front, we can elevate the standard of our profession and attract high-quality talent eager to contribute to a noble cause. 

Developing a Supportive Company Culture 

One of the critical pillars of elevating the cleaning profession is nurturing a company culture that values employees. This environment should focus on care, respect, and recognition of each worker's contribution. By fostering a supportive atmosphere, we let employees know they are an integral part of the organization's purpose and goals. 

Employee Appreciation as a Cornerstone 

Employee appreciation is often overlooked, yet it can drive engagement and retention significantly. Implementing appreciation programs, celebrating milestones, and recognizing hard work can go a long way in making employees feel valued. 

- Recognition Awards: Establish awards for outstanding performance that are presented monthly or quarterly. 

- Feedback Mechanisms: Create channels through which employees can express their views and suggestions readily. 

- Wellness Programs: Offer wellness initiatives, such as free health screenings or fitness classes to show them their employer cares about their wellbeing. 

Encouraging feedback and acting on it also demonstrates that the management values its team's input. This can foster a culture of mutual respect and collaboration. 

Creating Customer-Centric Approaches 

To further professionalize the industry, prioritizing customer retention is essential. Building enduring relationships with clients contributes not only to business success but also enhances the reputation of the wider industry. 

- Exceptional Service Training: Provide training for employees on delivering exceptional service and engaging effectively with customers. 

- Loyalty Programs: Initiate loyalty programs that reward returning customers, encouraging them to continue using your services. 

- Consistent Communication: Regular follow-up with customers to ensure satisfaction is vital. This not only builds trust but also allows for direct input on areas for improvement.  

By treating customers with the same level of professionalism we wish for ourselves, we elevate the industry’s standing. 

The Importance of Communication 

Effective communication among teams is essential for fostering a culture of transparency and collaboration. Open discussions about goals and challenges can strengthen bonds and lead to innovative solutions to entrenched problems. Implementing regular team meetings, providing clear channels for communication, and encouraging open-door policies can facilitate a more cohesive work environment. 

- Team Meetings: Schedule consistent team meetings to discuss updates, address issues, and strategize for improvement. 

- Collaborative Platforms: Utilize collaborative tools like Slack or Microsoft Teams to enhance communication flow. 

Collaboration Beyond the Workplace 

Part of elevating the cleaning industry involves working together with other organizations, trade associations, and advocacy groups. By forming alliances, we can consolidate our power and effectively push for changes in legislation, standards, and public perceptions of the industry. 

Participating in community events and industry conferences also lends credibility to our profession. These platforms allow us to discuss the importance of cleaning and contribute to shaping future standards. 

Supporting Educational Initiatives 

Investing in education is another crucial aspect of elevating the profession. Offering training programs that partner with educational institutions can ensure we are attracting high-caliber talent into the industry. Educational initiatives can range from workshops and certifications to more formalized training programs aimed at building skills applicable within the field. 

- Certification Programs: Develop certifications that highlight expertise and professionalism in various cleaning sectors, ensuring that everyone can see the value of professional development. 

- Skill Workshops: Organize workshops focusing on advanced techniques and technologies relevant to the most current practices in the industry. 

By elevating training standards, we can provide our workers with useful skills showcasing their commitment to professionalism, which ultimately reflects well on the industry. 

Advocating for Competitive Compensation 

Another impactful element to enhance professionalism in the cleaning industry is advocating for competitive compensation. Fair wages are essential to attract and retain quality workers. This is where industry leaders must step up to pave the way for better compensation practices, ensuring that employees are rewarded fairly for the hard work they put in.  

- Compensation Studies: Collaborate with industry groups to determine competitive salary benchmarks and promote fair pay across the sector. 

- Benefits Packages: Develop benefits packages that reflect the value of employees’ contributions, which can improve job satisfaction and retention rates. 

The Long-Term Vision 

To truly transform the cleaning industry, we need to commit to a long-term vision that prioritizes professionalism. This includes nurturing talent, fostering a positive workplace culture, and continuously striving for improvement through collaboration. The recognition of cleaning as a worthy profession will rely on our collective efforts to advocate for industry standards, respect for all stakeholders, and a dedication to excellence. 

By implementing a structure within your company that promotes professionalism, you can create a working environment governed by respect, appreciation, and growth. Whether you are a business owner or an employee, contribute actively to a culture of care within your organization. 

As founder of HRA Consulting Group, Jerry Flug draws on his extensive 30-year career in building services to help business professionals reach their full potential. His leadership experience includes 18 years as CEO of a regional commercial cleaning company, where he developed deep expertise in executive management, defining building culture, and industry operations. Through HRA Consulting Group, Jerry combines his entrepreneurial success and industry knowledge to guide business owners toward sustainable growth. His holistic approach focuses on achieving excellence in both professional endeavors and personal development, empowering clients to create lasting success.