For training (safety or otherwise), front line workers and supervision need to get the most important question answered: WIIFM (What’s In It For Me?) if they are to embrace it and carry it forward in a positive way.  The reason the supervision needs to “buy in” to safety training processes is that they are the ones that will have to enforce and reinforce on a regular basis if it is to continue.  They must understand not only the How but also the Why if they are to support any true changes in current practice that is deemed to be unsafe or needs improvement  Oftentimes, the longer they have been on the job, the harder it will be to get them to accept and adapt so selling them on safety is very important.

As to workers, they may have the same opposition to change unless it is stressed to them that they will ultimately benefit in one or more ways. Simply telling them “do it because I said so” not only shows disrespect for them as individuals but also sends the wrong message as to their value to the company.  Workers need to feel that any and all training is a way for the company to repeat “you are valuable to us and we want to protect our investment while making your life easier and safer over the long haul.”  In other words, we care.

Safety training should be clear as to company policies and procedures while encouraging all workers to avoid injuries at work through correct physical actions, keeping physically fit and appreciating the fact that they contribute to a safer environment.  Please note the preceding is suggestive only since regulations will vary by government entity.  It is highly recommended that reader consult with local SME (subject matter experts) on any safety related topic and use the preceding as a starting point.  Go to for more information or use a search engine for local and state regulations.

Your comments and questions are always welcome. I hope to hear from you soon. Until then, keep it clean…


Mickey Crowe has been involved in the industry for over 35 years. He is a trainer, speaker and consultant. You can reach Mickey at 678.314.2171 or