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Understanding Sustainability

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What does it mean to be sustainable? How does sustainability differ from green? What benefits does sustainability bring to a building, or a company, for that matter? What types of products and practices support a sustainable mission?

In this 60-minute webcast, sustainability expert Steve Ashkin answers these questions and offers insights into how an organization can clearly define its green/sustainability goals through a deeper understanding of just what sustainability is. Beginning with the basics, this presentation will offer a thorough overview of common terms, key rating systems and standards and how embracing sustainability impacts everything from cleaning practices to product selection to staff training and customer service.

Learning objectives:
  • Be able to define sustainability and how it differs from 'green'
  • Understand the key benefits of a sustainable organization
  • Identify sustainable products/practices, and how they contribute to sustainability initiatives
  • Learn how staff and end-user education benefits a sustainable mission


The participation of our sponsors in this webcast enables us to provide this event free of charge. By reregistering for this event, you approve that we may share your registration information with our sponsors. We do not permit sponsors to use your personally identifiable information without your permission for any purposes other than to send you information about their own products and services.




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