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The Digital Difference: Making your Firm Stand Out


Presented by Jennifer Rae Stine, President & Founder, Fortune Web Marketing

When deployed effectively, a company's online presence can play a major role in business development, employee recruiting and retention, and community engagement. This session offers ideas to build and sustain a digital identity demonstrating your organization's expertise to current and prospective clients as well as existing and potential employees while reinforcing your brand across myriad stakeholder communities.

Learning objectives:
Recognize the benefits of effective website design
Analyze social media strategies
Prioritize key digital elements including posts, online ads, corporate/personal profiles, and LinkedIn

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