Two Certainties In Life: Budgets And Spam Mail

Budgeting is — in many cases — an art, not a science. In theory, a budget follows a formula, however things like unexpected expenditures and reduced funding can turn even the most well-planned budgeting template into a puzzle that demands thinking outside the box for assembly.

Those end users who think creatively and maintain — or even enhance operations — on ever-shrinking budgets, are critical to their organizations.

It’s important to remember that each facility’s budget is unique. Revenue sources differ, cleaning needs vary widely and the amount dedicated to a cleaning department is often not adequate.

As distributors, guiding customers through the budgeting process is a possible inroad to a long-term partnership. Develop trust by truly taking an interest in your customer, and you will not only become a better business partner, but you will be adding value as well. Becky Mollenkamp interviews end users to learn the specifics of their budgets for the article, “Their Budget, Your Sales.”

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The business world is becoming more and more computer-based. E-mail has become an inextricable link between business partners. For all the advantages e-mail offers, one major drawback that has plagued everyone’s inbox, at one time or another, is spam.

In the article, “Legit E-mail Vs. Spam: Thinking Outside the (In)Box,” Associate Editor Nick Bragg reports on the many ways distributors are protecting e-mail inboxes from unsolicited e-junk.

The article also provides tips on how to make sure the important e-mails you send out don’t get snared in someone else’s spam filter.