Good sales reps are honest, hard working, and dedicated to serving their customers 24/7. But it is sometimes the unorthodox sales approach that makes a good sales rep great.

Nominated by distributors and end users, this year’s winners possess all the expected qualities of a good sales leader — yet they sometimes go against the grain to provide top-notch service; they encourage customers to explore competitors’ products, conduct sales meetings from hospital beds and partner with other resources on sales calls.

Meet this year’s five winners whose enthusiasm, humility and, at times, surprising tactics kept them on target to hit their marks of record sales numbers, industry recognition and lifelong customers.

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2015 Sales Leader: Bradley Payne, Kenway Distributors Inc.