Seiche Sanders' portraitThe Internet is dramatically reinforcing the old adage: “It’s not what you know, but who you know.” For example, Web 2.0 emphasizes social networking. Just look at two of the most popular Web sites: Facebook and MySpace.

Users build a profile of themselves and updates are easily shared with their network of friends and contacts. With these two sites there is no shortage of new people to meet: In a given month, 25 million unique users will log onto Facebook, more than twice that amount on MySpace. Thanks to the Internet, you can practically get to know anyone and everyone.

We here at SM are doing our part to bring the cleaning industry even closer together. Our CleanHound search engine now features a distributor search function. Simply click the “Get Listed” button and supply your URL. The next time an end user searches for a product distributor in their area, your company will come up. Go to and get listed today.

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Speaking of networking, most readers probably don’t recognize the new face on the page. However, I do know some of you, and more importantly, I know your customers. I’ve worked on SM’s sister publication Contracting Profits, the leading magazine for building service contractors, for the past five years and will continue to do so in addition to my new position with SM. I look forward to sharing my knowledge of the cleaning industry with a new audience and am excited about hearing your own unique challenges.
As I settle in at my new post, please feel free to drop me a line. Like I said, it’s all about who you know.