Despite the Icelandic volcanic ash cloud darkening the skies and bringing European air traffic to a halt, the ISSA/INTERCLEAN Amsterdam, held April 26 through 29, was a definite success. More than 23,400 attendees visited the show. This year the event featured a record number of exhibitors — 651. The percentage of foreign attendees increased this year as well. In 2008, 67 percent of visitors came from abroad; in 2010 the number increased to 71 percent.

During the show, Baudoin Wash-Systems was awarded the ISSA/INTERCLEAN Innovation Award for its Travelator Cleaner. The product is able to clean large expanses of glass in airports and shopping malls, including hard-to-reach areas. It was selected as the winner by a jury comprised of international members of the cleaning industry.

The Travelator Cleaner also won the "Equipment/Tools for Cleaning, Care and Safety" category. Other category winners included Kärcher's BD 50/40 RS scrubber dryer in the "Machines, Accessories and Components" category and Alpheios International's Vive Sustainability Scan in the "Cleaning Management and Training Solutions" category.

More than 80 entries were submitted for the award. From this pool, the jury selected nine nominees. Aside from the aforementioned winners, candidates included:

  • Hako-Werke for its Hako-AntiBac
  • IPC Gansow for its CT40 BT50 ECS
  • MGS International for its F.I.T. Floormop Injection Tool
  • The Clean Air Factory for its BLOE Connect
  • Avista Time for its Avista Entré
  • Freudenberg Household Products KG for its Vileda Professional E-College

All the registration fees received for the Innovation Award were donated to African Medical & Research Foundation (AMREF) Flying Doctors' sanitation project. More than $18,000 (£12,000) was collected for the construction and maintenance of sanitary and water facilities in Mtwara, Tanzania.