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"2010 Sins of Greenwashing: Home and Family Edition"



"2010 Sins of Greenwashing: Home and Family Edition": TerraChoice Environmental Marketing Inc.

TerraChoice Environmental Marketing Inc.

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Product Type: Green Study
The "2010 Sins of Greenwashing: Home and Family Edition" reveals that greenwashing has declined slightly since 2009, with 4.5 percent of products now "sin-free," compared to only 2 percent in 2009. The study also found less greenwashing among product categories such as cleaning products, which are considered more mature in the "green" marketplace.


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