Seven Sins of Greenwashing

TerraChoice Environmental Marketing Inc.

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Product Type: Green Marketing
With many companies communicating their green progress, environmental messages can quickly become caught up in "greenwashing." To avoid making false or misleading green claims, companies should use language that doesn't overstate the benefits of products and services. The organization offers the Seven Sins of Greenwashing "Marketer's Guide" to help avoid from making erroneous claims.