Zep Appoints New CEO to Accelerate Strategic Vision

Zep, Inc., a producer and distributor of professional and consumer cleaning solutions, announced the appointment of Tim Feast as Chief Executive Officer. Feast steps into the role with a mandate to accelerate growth, sharpen execution, and lead Zep into its next phase of performance, building on the brand’s 89-year legacy as the go-to cleaning solution for professionals and consumers across a multitude of industries.

The appointment comes less than a year after Truelink Capital, a Los Angeles-based private equity firm, completed its acquisition of Zep in July 2025. That transition marked a pivotal new chapter for the company, bringing fresh resources, strategic ambition, and a commitment to accelerating growth through commercial initiatives, operational excellence, and strategic mergers and acquisitions. With that foundation firmly in place, Feast steps in as the operator charged with executing that vision.

With nearly three decades of senior leadership experience across consumer-packaged goods, specialty manufacturing, and private equity-backed businesses, Feast is a proven leader. He comes to Zep having most recently served in CEO roles across the consumer and industrial sectors, building a career defined by transformational performance improvement and successful outcomes for stakeholders.

His experience includes a role as President and Chief Operating Officer of PurposeBuilt Brands, a private equity-owned portfolio of specialty consumer cleaning brands, where he led the operational transformation that supported a successful sponsor exit.

Before that, he served as President of Personal Care at KIK Custom Products, where he engineered a significant performance turnaround of the contract manufacturer of personal care, household, and beauty products, culminating in a successful sale to a new private equity sponsor.

Feast spent nearly five years at Graham Packaging, holding full responsibility as President of the $1.5 billion Food & Beverage division across 43 manufacturing facilities.

His broader career spans leadership roles at Spartech Corporation, Tempel Steel Company, and more than 12 years at Solutia Inc.

“Zep is an incredible brand with a foundation that is the envy of this industry, trusted by professionals for 85 years and increasingly by consumers who demand real performance,” says Feast. “I’m excited to join the Zep team and our partners at Truelink Capital to capture the significant opportunities ahead of us. We have a clear focus: prioritize what matters, invest in our people, execute with intensity, and win together.”

Feast’s appointment reinforces Zep’s strategic expansion across retail, industrial, and institutional channels. His leadership approach positions Zep for accelerated performance with key retail partners, including Lowe’s, The Home Depot, Walmart, Kroger, and numerous high-performance online and direct-to-consumer partners.

“Tim is the right leader to take Zep forward,” shares Todd Golditch, Co-Founder and Managing Partner of Truelink Capital. “Tim’s track record of building high-performance teams and delivering results across complex, multi-channel businesses makes him uniquely suited to drive the next phase of Zep's evolution. We’re confident in his ability to accelerate growth and unlock the full potential of what this company can become.”