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WorkWave, a provider of software solutions for the field service and last-mile delivery industries, announced a multi-faceted partner program designed to support and attract referral, reseller, integration and affiliate partners. This newly expanded partner program was born out of WorkWave’s desire to solve the evolving technology needs of its customers and keep pace with its significant growth. WorkWave’s partners will find a wealth of training, incentives, support, and co-marketing opportunities within the new partner program.

“WorkWave’s continued dedication to delivering best-in-class software solutions fuels our passion to develop meaningful relationships with like-minded partners, all focused on the needs of our customers,” said Marne Martin, CEO of WorkWave. “We have set in motion a partner ecosystem that is one of the most influential initiatives in our next stage of growth, and most importantly, satisfies the needs of our customers. We are highly committed to the success of this program and our partners participating in it.”

More than 50 active partners already participate across four categories:

Referral Partners
WorkWave referral partners add value to their customers as consultants and trusted partners who recommend WorkWave’s solutions to help grow their businesses. Additionally, WorkWave referral partners may offer special perks to WorkWave customers referred to them as a benefit of the partnership and as an added incentive to sign on. Some notable referral partners include Greensky, Brother, Natural Forms, and 10X Consulting Group.

Certified Resellers
The reseller program is designed for businesses looking to expand their presence in service and logistics-oriented industries by offering WorkWave Route Manager, WorkWave’s leading route optimization and GPS tracking software. Resellers deliver value to customers by offering integrated complementary solutions, industry, and/or local market expertise. Resellers wholly own the sale and tier one support of customers. These partners help WorkWave grow, often internationally, such as in Oceania and Southeast Asia where freight and logistics experts, Factor Freight Solutions, and supply chain planning experts, Optimity, are already reselling, implementing, and supporting WorkWave customers.

Integration Partners
Focused on reducing friction, WorkWave aims to integrate with adjacent solutions to create a seamless end-to-end user experience for their customers. WorkWave has seen mutual benefit through partnerships with Corteva Agriscience, ARM Solutions, Voice for Pest, and Slingshot, to name a few.

Affiliate Partners
These partners help connect WorkWave with potential customers looking for field service management and route optimization solutions via web traffic referrals and marketplace placement. For example, WorkWave ServMan has enjoyed a long standing affiliate relationship with Nexstar Network, a member-owned organization of independent residential contractors within plumbing, HVAC, and electrical.

Investing in its channel program is a strategic priority at WorkWave. With 25+ value-added resellers of WorkWave Route Manager already present, additional channel partners are also looking to be added for WorkWave Service, PestPac, ServMan as well as Route Manager.  Likewise, international growth of this program is being fueled by a steady stream of new language options.