Waste Collection Cart Mfr. To Sponsor Stock Car Racing
Toter, the nation’s leading manufacturer of two-wheeled curbside waste and recycling collection carts, has reached an agreement with Hailie Deegan Racing to serve as the main sponsor for five stock car races in the ARCA Menards Series Manufacturer’s Championship, and an associate sponsor for a minimum of seven races during the 2021 season for ARCA’s top division.
As the main sponsor of Deegan's Ford, both the hood and driver’s racing suit will be adorned with the Toter logo. Fan-favorite benefits include the opportunity to win prizes through pre-race promotions and co-branded Hero Cards.
Deegan and Toter first entered a partnership in the 2020 season, when Toter served as the main and associate sponsors for the General Tire 150 at Phoenix Raceway, and a race at Kentucky Speedway, among others.
Toter recognizes Deegan’s mounting success and emergence as a top future star in the sport, and has further supported her team. Billed as perhaps the next Danica Patrick in racing, Deegan has brought a bold, smart style to ARCA that is turning heads.
“After a successful first year and seeing Hailie’s winning spirit and dedication to her sport, we knew she was a brand we wanted to continue to stand behind," said Marty Bryant, CEO of Wastequip, Toter’s parent company. "At Toter, we strive to offer our customers the best, toughest product out there – no matter what conditions – and that is certainly something that Hailie exhibits day in and out for her fans.”
Deegan signed a full-time contract racing under Ford’s Performance Racing School in 2019, in a move to provide long-term growth in her career. At the 2020 season-opening ARCA race at Daytona International Speedway, Deegan ran the fastest lap time in the opening practice and finished second behind Michael Self. Deegan finished the season with three consecutive seventh-place finishes – including one at Kentucky Speedway, where Toter was the main sponsor.
“Having Toter on board has been a great addition to my team; they bring exponential support and I have had some of my best races with the Toter logo on top of my Ford,” Deegan said. “I’m excited to see how my performance improves next season and I’m glad to bring Toter along for the ride.”
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