A young businessman collects a puzzle with the proper inscription: Rebranding

Trojan Battery Co., LLC, manufacturer of deep-cycle energy storage solutions for Motive and Stationary applications, introduced a fresh, new brand. The new look includes a modern logo, vibrant colors, revised product branding and a new tagline: Charging Forward. The refreshed brand will be apparent in Trojan’s marketing campaigns, collateral, and a new website, which is slated for later this year. The classic maroon color of Trojan batteries will remain the same.

The new logo replaces the previous logo, which had been in place for over 13 years. Prior to that, the Trojan Battery logo had undergone four rebrands in its nearly 100-year-old history. The new logo depicts a revamped version of the iconic Pegasus, which is now facing forward. This change in direction signifies the positive momentum that Trojan Battery is experiencing as a company.

“This is an exciting time in our industry and at Trojan. This bold rebranding is a platform for the launch of new technologies, while energizing our company and all Trojan stakeholders around the world as we go confidently into the future together,” said Neil Thomas, president and chief executive officer for Trojan Battery. “Our new logo, refreshed company colors and graphics, and new tagline, pave the way for us to be the leader in the energy storage industry.”

“Trojan is confident that the new branding supports our maturation as a company while staying true to the legacy that built this business,” said Bryan Godber, senior vice president of corporate marketing and product management. “Our continuous goal is to set ourselves apart from the competition by maintaining a brand promise that exemplifies the high quality, performance and technical support we are known for.”

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The brand refresh coincides with Trojan Battery Company moving their headquarters into a new office building to accommodate the tremendous growth Trojan has experienced in recent years. The new space features an open floor plan with state-of-the-art meeting rooms and highly collaborative work spaces.

"This is an exciting time for Trojan Battery. The new brand in conjunction with this move to a modern headquarters has invigorated our entire organization,” Thomas said. “I’m very pleased to have the opportunity to lead this dynamic organization and to position Trojan towards its next 100 years of success.”