Hand Spraying Cleaner in Front of Christmas Tree


With the holiday season approaching, millions of Americans are getting ready to open their doors to friends, family, and coworkers. A new survey from the American Cleaning Institute (ACI) underscores the vital role that cleaning plays in creating not only a warm and inviting atmosphere but also a healthier environment for holiday gatherings.

According to ACI’s 2025 Fall Cleaning Survey, an overwhelming 91 percent of Americans make a concerted effort to clean before entertaining guests. This widespread commitment to cleanliness is about more than just appearances—it’s about crafting a welcoming space where everyone can relax and enjoy the festivities without worry.

The survey, conducted by Wakefield Research for ACI, reveals that 71 percent of hosts focus on tidying up the spaces guests are most likely to see, ensuring that every detail contributes to a positive first impression. But the effort doesn’t stop at what’s visible: 64 percent of Americans make sure to empty trash bins, and 57 percent use air fresheners or candles to infuse their spaces with inviting scents.

This year, cleaning is also a critical part of protecting the health of attendees. With cold and flu season in full swing, 44 percent of respondents are taking the extra step to disinfect surfaces, helping to reduce the spread of germs before guests arrive. These proactive measures reflect an awareness that thoughtful cleaning routines are essential for a safe and enjoyable holiday season.

Despite best intentions, holiday prep can sometimes lead to last-minute shortcuts—34 percent of hosts admit to hiding clutter. But with a little advanced planning, these stressful moments can be avoided.

As Jennifer Abril, ACI President and CEO, explains, “Holiday gatherings shouldn’t be just about appearances—health and comfort matter just as much. Our survey shows that many Americans understand simple steps like disinfecting surfaces and freshening the air can make a big difference in how guests feel during the party.”

This holiday season, cleaning isn’t just a chore—it’s the secret to unforgettable gatherings, filled with comfort, joy, and peace of mind for all.