Tips To Help Launch New Cleaning Businesses
One of the first things a new cleaning company should do, Janitorial Manager says, is to develop a marketing plan so that they can the word out to their first customers. Companies will have to decide how much time and money they will want to devote to direct mail advertising, email advertising, a social media presence and other sources that can help to get the word out. Right now, paid advertising on social media is one of the most effective marketing tools. While a company can often post on social media for free, paying to make the posts more targeted is more impactful.
In addition to the marketing, new companies can attract new customers by offering a variety of benefits in exchange for the business. A cleaning company might choose to offer a free cleaning with the purchase of a three-month contract. The company could incentivize customers to do a bit of their marketing for them by offering rewards for every referral they provide that leads to a new customer.
The next important steps for a new cleaning business to take is to implement strong hiring and training processes. Janitorial Manager suggests that part of hiring well is paying more than the market minimum, not rushing the interviewing process, and conducting background checks. By the end of a good training process new hires will know the best practices for carrying out their job and how to stay safe at all times.
A fifth tip suggests companies purchase some sort of management software that allows them to monitor projects, control inventory, keep track of bids for jobs and maintain strong communication with clients.
The public is becoming increasingly interested in sustainability and other green initiatives. New clean companies should capitalize on this momentum by either building their entire business around green cleaning or by offering it as an alternative form of service that customers can choose.
Though mentioned last, one of the first things a new cleaning company should do is join an industry association. These groups have been in the business for a long time and always come up with new ways to improve a cleaning business.
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