Tips To Communicating Sustainability To Millennials
At 55 million, Millennials are now the largest generation in the American workforce, according to an analysis by the U.S. Census Bureau. Further, studies tell us that these Millennials are much more sustainability-focused than previous generations.
To attract them to our industry, says Stephen Ashkin, president and CEO of Sustainability Dashboard Tools, LLC, jansan businesses will need to actively communicate their sustainability efforts, initiatives, and successes. "Effective communication is critical. Millennials want to know if our companies and our industry are part of the problem or part of the solution."
With this in mind, he provides four tips on how jan/san leaders can communicate their company's sustainability efforts and successes:
Blogs and social media. Millennials are content-focused and avid social media users. Many companies now employ blogging for marketing purposes, but according to Ashkin, "these blogs should also discuss the organization's sustainability programs. Linking them to social media sites will help spread the news about those efforts."
Partner transparency. If your organization purchases goods and services from a company that is not practicing sustainability in its own business operations, then, as far as these young people are concerned, the entire program is defeated.
"Make sure Millennials know who [your company's] business partners are and that they share the same goals and vision," Ashkin says.
Creating a culture of sustainability. A culture of sustainability often follows a down/up path. The staff creates sustainability initiatives that drift up to the C-Suite.
Ashkin comments that it's important to "encourage this and praise their ideas and successes throughout the company."
Engagement. Sustainability "engagement tools" project an organization's sustainability efforts onto large monitors. At least one of these tools can also translate information so that Millennials can understand and relate to it.
"If a firm says they are using 500,000 fewer gallons of water today than three years ago, what does that mean?" asks Ashkin. "[We need to] make those numbers relatable. For example, 500,000 fewer gallons of water is enough water to supply five homes in the U.S. for one year."
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by CleanLink.com. The opinions expressed in Facebook comments do not necessarily reflect those of CleanLink.com or its staff. To find out more about Facebook commenting please read the Conversation Guidelines.