Corporation vice president working on investment project diagrams, using phone


Tennant Company, a manufacturer of industrial and commercial floor care equipment, announced the appointment of Sandro Haim as Vice President and General Manager.

In his new role, Haim will lead Tennant’s regional commercial strategy and execution across Europe, the Middle East, and Africa (EMEA), working with teams across sales, service, and key accounts to accelerate profitable growth and deepen customer relationships.

“Over his 24 years with Tennant Company, Sandro has consistently driven growth, advanced innovations, and fostered strong relationships with customers,” says Rusty Zay, Senior Vice President and CCO of Tennant. “I’m looking forward to the impact his leadership will bring as we accelerate growth momentum in this critical region."

Haim is a longtime industry leader with experience spanning commercial leadership, go-to-market execution, and regional business development. He is renowned for an approach grounded in focus and continuous improvement, including practical emphasis and prioritization to help teams deliver meaningful results for customers.

Prior to this appointment, Haim held senior leadership roles within Tennant, including leading the company’s business in Latin America. With responsibility for driving commercial execution and growth in the past 15 years, he achieved a seven-fold expansion of the business.

“I’m excited to take on this role and work with our teams across EMEA to stay focused on what matters most: serving customers better and executing with clarity," says Haim. "That means strengthening the partnerships we have with our distributors and direct customers alike, and making it easier for them to buy, service, and scale with Tennant. This is a competitive market, and our success will come from strong local relationships, trusted key account partnerships, and consistent delivery—day in, day out."