Survey: What Americans Look For In Toilet Paper
Strength, absorbency and softness are the triple threat for toilet paper in public restrooms, according to a new survey from Sofidel, a Haines City, Florida-based provider of paper for hygienic and domestic use.
The Harris Poll survey, conducted online from July 1-3, received input from 2,034 Americans aged 18 and older in an effort to determine the importance of various toilet paper features in public restrooms. The survey found that nine in 10 Americans value both strength and absorbency as very or somewhat important, while more than four in five consider softness to be very or somewhat important.
“Most Americans want sturdy yet soft toilet paper in public facilities, as this enhances the overall restroom experience,” says Giorgia Giove, marketing manager — away from home, Sofidel America. “Sofidel’s Papernet brand offers a toilet paper range that meets those key demands, fits into every budget and accommodates any level of foot traffic.”
The survey also revealed the importance of two additional toilet paper attributes: easy of tear and sheets per roll.
Nearly 80 percent of respondents say the ease of tearing the toilet paper at the perforation was somewhat or very important. Just under 60 percent say the number of sheets per roll was somewhat or very important. This feature also reveals a generational split – 68 percent of those aged 18-34 consider sheets per roll as important, while only 52 percent of respondents over age 45 saw it as important.