Survey Reveals Demands For Restroom Cleanliness
A recent survey revealed that 98 of restaurant industry professionals agree that restroom cleanliness in a dining area impacts customer satisfaction.
The survey, conducted during the National Restaurant Association Show by Sofidel, a global provider of paper for hygienic and domestic use, also found that nearly 7 in 10 respondents (69 percent) would be willing to invest in paper products that are proven to reduce the risk of toilet clogs.
“Customers today consider the entire experience when dining out, from the ambiance of the restaurant to the service to cleanliness,” said Fabio Vitali, Vice President AFH Marketing & Sales for Sofidel America. “Our survey indicates that the industry recognizes that restroom cleanliness can positively impact business. By stocking their foodservice establishments with products that reduce toilet clogs, these professionals can encourage praise from customers, repeat business and reduced downtime for plumbing emergencies.”
Sofidel’s survey revealed numerous benefits related to clean restrooms. Eighty-three percent of restaurant industry leaders believe well-kept restrooms are a strong indicator that the kitchen is also clean. Two in five professionals agree that clean restrooms can result in positive reviews on social media and review sites. Meanwhile, 43 percent of those surveyed claim restaurants can secure repeat business when restrooms are maintained properly.
Restaurant professionals also ranked the following as key indicators of a quality restroom:
• Toilets free of clogs and messes – 84 percent
• Stocked essentials like soap and paper towels – 79 percent
• Floors free of puddles and sticky residues – 79 percent
• An absence of unpleasant odors – 71 percent
• Soft, absorbent toilet paper – 47 percent
For additional survey results, see the infographic below.
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