Survey: 2011 Carpet Cleaning Spending About the Same as 2010
A survey conducted for U.S. Products reports that most carpet cleaning technicians (60 percent) find customer spending on carpet cleaning this year is on par with 2010. However, nearly 30 percent say this year's sales are behind those of 2010.
Those who responded to the survey said the bulk of their non-residential carpet cleaning business comes from offices (62 percent) followed by restaurants, stores, and schools in fairly even proportions.
The survey also revealed:
• Fifty-five percent of the respondents believe their customers "shop around" and get other estimates before selecting a carpet cleaning technician.
• Nearly half said their customers have about the same amount of carpeting as they do hard surface flooring.
• About 40 percent said they always follow up with customers to check on customer satisfaction after cleaning their carpets; 48 percent indicated they "sometimes" do this.
"It was a bit eye-opening that more technicians do not regularly follow-up to see if the customer is satisfied with their service," says Mark Baxter, product manager for U.S. Products. "Most carpet cleaning gurus suggest this is a very important step in building customer loyalty."
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