Business Man Holding Trophy Award


Sellars Absorbent Materials, a Milwaukee-based manufacturer and marketer of wipes, absorbents, and towel and tissue products, has been selected by Real Leaders as a Top Impact Company. Top Impact is a prestigious annual ranking that recognizes businesses worldwide that are putting purpose into practice.

“Being named one of the Real Leaders Top Impact Companies is a tremendous honor,” says Michelle Gross, Vice President of Marketing and Customer Experience for Sellars Absorbent Materials. “Sellars’ growth is rooted in the belief that business can be a force for good. This recognition validates the work our teams put in every day and strengthens our resolve to continue leading with impact.”

As a company, Sellars has implemented a number of programs to become an employer of choice. Among other things, the company offers attractive wages, performance bonuses, quality health insurance, a 100 percent matching 401k plan, apprenticeship training, and employee home ownership incentives. The company also applies a green approach to manufacturing. A number of its high-performance wipes, towels, and tissues are made from recycled input.

This year’s Top Impact honorees went through a rigorous evaluation process that measured three-year growth and 2024 revenue performance. Each company also submitted an impact application detailing how they are transforming their industries for the better. The resulting list includes innovative organizations redefining what it means to lead with purpose at scale.