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Scott Brand is committing $500,000 to Boys & Girls Clubs of America to help support the child care essential workers need right now, according to a press release from Kimberly-Clark, which owns the brand.

The donation will help to keep nearly 300 Boys & Girls Clubs open during the ongoing crisis, thus providing childcare to essential workers and their families. The funds provided will also help to open more Boys & Girls Clubs.

"There is no better way to show the gratitude Kimberly-Clark and Scott Brand have for today's heroes than to provide the support they need to best care for their families during this challenging time," says Arist Mastorides, Family Care president of Kimberly-Clark North America. "Through our partnership with Boys & Girls Clubs of America, we are excited to recognize the difference they are making in communities near and far."

Inspired by the "see one, send one" challenges happening across social media, Scott Brand is encouraging social media users to thank essential workers on Facebook, Twitter, or Instagram by using #ThankAHero, and nominating others to do the same.