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For more than three decades, SCRUBS has earned the trust of industrial professionals one job at a time. Helping define the waterless cleaning category long before it became an industry standard, SCRUBS delivers industrial-strength cleaning for hands, tools, and surfaces with no sink and no rinse required.

At present, SCRUBS is building on that legacy with refreshed labeling across its complete portfolio, making it easier for a new generation of jan/san distributors, facility cleaning managers, and field professionals to discover, identify, and specify the right SCRUBS solution for every job. While the labels have been modernized, the trusted formulas, packaging formats, and product performance remain unchanged.

"SCRUBS has earned its reputation by delivering the industrial strength performance workers depend on every day," says Erin Varano, Marketing Director, ITW Pro Brands. "This refresh is about making that story easier to recognize."

Designed with today's industrial buyer in mind, SCRUBS is rolling out updated labeling across every product featuring a cleaner, more modern design; simplified product messaging; consistent branding across the portfolio; and intuitive iconography that helps users quickly identify each product's primary applications and benefits. The result is a portfolio that is easier to merchandise, navigate, and understand—whether on a distributor shelf, in a maintenance room, or on the jobsite.

Simply put: Same proven formula. Now with the look to match.

As part of the refresh, SCRUBS is also broadening how it describes its flagship product. SCRUBS In-A-Bucket, long labeled as a "Hand Cleaner Towel," will now be labeled as an "Industrial Strength Cleaning Towel," better reflecting how industrial professionals have always used the product to clean hands, tools, and work surfaces throughout the workday.

"We've modernized the labeling across the portfolio to create a clearer, simpler, and more consistent experience while preserving the same proven formulas professionals have trusted since 1993. As more industrial buyers discover SCRUBS, they'll immediately recognize the strength of the brand, the breadth of the portfolio, and the performance that has made SCRUBS The Original Waterless Cleaning Towel," adds Varano.

The refreshed labels are rolling out now on SCRUBS packaging and will be reflected in updated sell sheets, distributor materials, and digital product listings in the coming weeks.