LIVERPOOL, UNITED KINGDOM - MAY 17 2018: Anfield stadium, the home ground of Liverpool FC which has a seating capacity of 54,074 making it the sixth largest football stadium in England
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SC Johnson, the maker of household consumer brands such as Mr Muscle, Ecover and Duck, announced it is teaming up with Liverpool Football Club to create a closed-loop recycling model for the more than 500,000 plastic bottles used at Anfield each season. From the start of the partnership, fans at Anfield will be able to place plastic beverage bottles in specially designed receptacles. SC Johnson will collect the plastic and repurpose it to create new Mr Muscle trigger bottles.

“Plastic waste is a threat to our planet for this and future generations,” says Fisk Johnson, Chairman and CEO of SC Johnson. “At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool F.C. is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic recycling loop.”

The new partnership, called Goals for Change, kicks off a series of initiatives to drive improvements in sustainability and health and hygiene and provide pathways to greater economic and social mobility for youth across Liverpool F.C.’s communities in the UK, Asia and Latin America. 

Earlier this year, Liverpool F.C. launched the Red Way, its vision for sustainability and way of supporting society now and for future generations, underscoring the importance of a like-minded partnership, as SC Johnson’s ambitions as a family company are to work for a better, more sustainable world.

Matt Scammell, Commercial Director at LFC: “We launched our sustainability program the Red Way earlier this year and made a commitment to make a positive difference to our people, our communities and our planet. SC Johnson has made important step changes within their industry, which have delivered incredible results through several sustainability initiatives. I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.”

In addition to recycling plastic waste at Anfield, SC Johnson and Liverpool F.C. will team up to focus on health and hygiene. As the Official Cleaning and Disinfectant Partner of Liverpool F.C., SC Johnson will provide soaps and hand sanitizers throughout the stadium and AXA Training Centre to help promote health and hygiene. SC Johnson Professional, the company’s commercial business, will work with Liverpool F.C. to establish a new standard of cleaning.