Research Highlights Restroom Product Purchasing Preferences
Contributed by Sofidel.
Cost is “king” when purchasing restroom paper products for a strong majority (78 percent) of cleaning industry professionals. Yet new research from Sofidel, a global provider of paper for hygienic and domestic use, reveals other important buyer considerations. The survey of 100 attendees (78 distributors, 13 end users and nine building service contractors) at ISSA Show North America 2018 revealed that 55 percent rank softness as a top consideration, 32 percent evaluate the number of sheets per roll and 30 percent prioritize product durability and environmental profile.
“Purchase price will always be a top consideration, but buyers are also looking for paper products that are strong, help limit waste and can even reduce the risk of toilet clogs,” said Giorgia Giove, Marketing Manager – Away from Home, Sofidel America.
The survey also revealed the following top considerations when purchasing paper dispensers:
• 3 in 5 – The majority of respondents evaluate durability when purchasing dispensers.
• More than half – Fifty-seven percent of buyers check the cost of the dispenser.
• 1 in 3 – Thirty-three percent of those surveyed want touchless dispensers.
• 38 percent – Many buyers want restroom dispensers that can limit paper waste.
According the survey, nearly 8 in 10 respondents (79 percent) would prefer to buy restroom paper products that are proven to reduce the risk of toilet clogs.
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