Reckitt Joins Vaccine Initiative During Pandemic Recovery
Reckitt, the maker of Lysol, has joined the Ad Council and COVID Collaborative in their efforts to promote COVID-19 vaccine awareness, releasing a new public service announcement (PSA) encouraging people to visit GetVaccineAnswers.org for information. The PSA – which focuses on the long-awaited moments of welcoming friends and family back into our homes – will help amplify the organizations' historic "It's Up To You" campaign, which educates people about COVID-19 vaccines and the role they play in helping us all get back to the moments we miss.
Lysol's PSA, titled "Come On Over," will be released on social and digital channels, including Lysol's YouTube page, as well as on national television. It features groups of people inviting friends and family back into their homes as they greet and embrace each other, showcasing the moments when loved ones can safely reunite at home. Viewers are then directed to GetVaccineAnswers.org to find additional resources and information regarding COVID-19 vaccines.
"For more than a century Lysol has been helping people protect their loved ones and prevent the spread of illness-causing germs," says E. Yuri Hermida, EVP North America Hygiene for Reckitt. "We're uniquely positioned to deliver on the Ad Council and COVID Collaborative's goal to encourage people to learn more about COVID-19 vaccines to make informed decisions. We hope the promise of being able to re-open our homes will inspire people to seek out answers from trusted, scientifically-backed sources."
"With the COVID-19 vaccines widely available, it's critical that Americans with questions know where to turn for reliable answers," says Lisa Sherman, President and CEO of the Ad Council. "We are thrilled that Lysol, a brand deeply trusted by consumers, is joining our initiative. Together, we can inspire individuals who are still hesitant to get the facts about the safety and efficacy of these vaccines."
The Ad Council and COVID Collaborative's "It's Up To You" campaign represents one of the largest and most significant public health communications campaigns in U.S. history, convening hundreds of partners to help educate the public about COVID-19 vaccines. Created in close partnership with the Centers for Disease Control and Prevention (CDC), all "It's Up To You" messaging is rigorously vetted and backed by science.
"Lysol has played an outsized role in keeping Americans safe during the COVID-19 pandemic," says John Bridgeland, Co-Founder and CEO of COVID Collaborative. "We are thrilled that they are joining our public service campaign with the Ad Council."
Lysol's partnership with the Ad Council and COVID Collaborative represents the next step in its ongoing mission to educate individuals and communities and provide them with resources to make informed decisions about health and hygiene. In 2020, Lysol partnered with the CDC Foundation to create and distribute "Welcome Back Packs" – filled with educational resources on how to prevent the spread of COVID-19 – to hundreds of Title I schools across the country. Lysol has also lent its 100-plus years of germ-kill expertise to partnerships with national brands and organizations to provide disinfecting products and help strengthen disinfection protocols.
For more information on COVID-19 vaccines and the "It's Up to You" campaign, visit GetVaccineAnswers.org.
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