RAI Amsterdam Announces Interclean China 2021
RAI Amsterdam recently announced the unveiling of Interclean China 2021, a brand-new show for the Chinese professional cleaning and hygiene industry.
Set to take place from April 19-21 2021, the first edition of Interclean China will open its doors in Beijing – hosted at the China National Convention Center. RAI Amsterdam aims to bring cleaning innovation and new brands to China by offering an overview that facilitates professionalizing the country’s cleaning and hygiene industry and creating new networking opportunities.
Interclean China is the result of a close corporation of local and international cleaning communities. It will bring people together and facilitate meaningful meetings, creating a bridge between China’s growing cleaning industry and global vendors looking to import their products and services.
Global vendors are keen to pursue the opportunities available in China’s professional cleaning market. It’s an industry enjoying rising demand – and is expected to see further growth of 6.7 percent by 2022. The introduction of a new high-quality exhibition is the answer to this growing demand.
Technology is a key driver to develop new opportunities in the Chinese market. The professional cleaning and hygiene industry has seen many adoptions of new hardware and applications skyrocketing across sectors like manufacturing, hospitality and healthcare. Artificial intelligence (AI) is one of the most important technologies in the industry and Interclean China 2021 is set to provide cleaning providers with access to expert voices and vendors in this field.
Experience Is Vital
As well as operating its flagship Interclean Amsterdam trade show, RAI has plenty of experience in bringing professional exhibitions to China. The company is co-organizer of Aquatech China, Intertraffic China in Beijing and Rematec Asia in Guangzhou. It also opened an RAI office in Shanghai in 2019 to provide local support for events and operations in China.
A Show With International Support
RAI is not alone in launching Interclean China. The exhibition already has the support of many Chinese and global organizations. The China Association for Quality Inspection joins RAI as a strategic partner for the trade show, with other supporting organizations including the Beijing Cleaning Association, ACCESS, and the Patent and Copyright Innovation Alliance. The show has also received an endorsement of EUnited Cleaning; the association for leading European manufacturers of cleaning systems for commercial and industrial use.
A key issue for many will be how organizations operating in China use intellectual property (IP) to improve – and place a value – on business conduct across the cleaning industry. It’s a serious topic within the Chinese market, with a high percentage of revenue being invested in R&D and IP registrations. This will be a strategic focus for Interclean China, which is why the signing of the Chinese Patent and Copyright Innovation Alliance into the Entry Committee and Advisory Board for IP Issues has been a vital step forward. Interclean China will act as an important platform on which to advocate for the value of IP and associated services.
“China has become more than just another target market for our industry – it’s the market with the one of the greatest growth potential," said Markus Asch, deputy chief executive officer at Alfred Alfred Kärcher SE & Co. KG. "From a global perspective, China will even become one of the most important market for cleaning products in the years ahead. For Kärcher as well, there are enormous opportunities in this country. As cleaning is not a product but a solution, that involves different stakeholders and our industry depends on networking – it’s why a trade show is essential. We’re glad that, with Interclean China, we’re seeing the development of an exhibition here that’s guided by the needs of the industry. So, we’re happy to support Interclean China in establishing its professional trade-show architecture.”
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