Partnership Intended To Increase Value Of ISSA Show North America
ISSA has announced a strategic partnership with Informa Markets, an international exhibition organizer, to increase the value proposition of its ISSA Show North America event.
Under the 25-year pact, Informa Markets will manage all operational aspects of ISSA Show North America, while ISSA will continue to oversee event programming as the show founder. ISSA believes the arrangement will allow each organization to focus on what it does best, and it will position the show for significant growth.
The intention is that Informa Markets’ scale and expertise will help maximize the footprint of ISSA Show North America and attract even more qualified attendees and exhibitors to the event to network, learn, and do business. The trade show continues to be ISSA’s annual member event where the cleaning industry gathers for the latest trends, education, events, and networking.
As ISSA continues to expand its membership, programming, and trade show network globally, this partnership empowers the association to maximize opportunities for its 9,300-plus members and the industry worldwide.
In the meantime, attendees and exhibitors can expect a consistent experience and service from ISSA staff as the industry gears up for ISSA Show North America 2019, which takes place Nov. 18-21 at the Las Vegas Convention Center in Las Vegas. This year’s event is staged to be impactful, as more than 700 exhibitors and 16,000-plus individuals come together for the one show for cleaning and facility solutions.