P&G Announces 2021 CES Innovation Challenge Finalists

P&G Ventures, the early stage startup studio within P&G, has announced the four finalists for the third annual P&G Ventures CES Innovation Challenge. With CES being held as an all-digital event in 2021, the challenge will culminate with representatives from the selected startups pitching their products virtually to a panel of expert judges on the P&G LifeLab stage during CES. 

Despite the challenges imposed by the COVID-19 pandemic, P&G Ventures remains committed to supporting entrepreneurs and providing them a platform to share their innovations.

The finalists are:

- Fluo Labs, LLC, which transforms how people treat their seasonal allergies using a patented handheld device that uses light therapy to provide drug-free relief.

- Glimpse Diagnostics, which provides families with an accurate at-home ear infection diagnosis with artificial intelligence and treatment from the comforts of their home.

- SAVRPak, which offers a patented food packaging technology that keeps food fresh and reduces food waste by removing moisture from the air.

- spotLESS Materials Inc., which is a collection of non-stick coatings designed to use less water and less aggressive cleaners to keep surfaces clean.

The winner of the 2021 CES Innovation Challenge will receive $10,000 from P&G Ventures, the opportunity to pitch to the M13 investment team coupled with mentoring sessions, a complimentary invitation to the EY Strategic Growth Forum, and chance to partner with P&G Ventures, and access to the expertise and capabilities developed at P&G over the company’s 180-year history.