Packers, Tork Team Up to Tackle Hygiene

As fans flooded into Lambeau Field this last weekend for the home opener, they noticed a familiar program. Once again, the Green Bay Packers are teaming up with Tork, the professional hygiene brand of Essity, for the 5th Annual Tackle Hygiene with Every Catch campaign.

The campaign, which kicked off during opening weekend and runs through the first five home games of the Packers season, aims to raise awareness and promote the benefits of proper hygiene. Each year, the Packers and Tork provide selected community partners with essential hygiene products that help reduce environmental impact and improve hygiene. This year, for every catch the Packers make during the first five home games of the season, Tork will donate $250 worth of sustainably produced hygiene products, such as paper towel rolls and toilet paper (up to $30,000 in products) to Rawhide Youth Services.

“We’re proud to partner again with Tork on the Tackle Hygiene campaign,” says Justin Wolf, director of corporate partnerships sales and activations for the Packers. “For years, we have relied on Tork hygiene products on gameday and every day and we look forward to making a positive impact in the community while cheering for Packers catches. Throughout the campaign, our fans can learn about the importance of hygiene and sustainability, all while supporting their favorite team. We look forward to another great season of Tackle Hygiene with Every Catch.”

To date, in partnership with the Packers, Tork has donated $111,750 worth of sustainable hygiene products to local charities in Northeast Wisconsin. This year’s recipient, Rawhide Youth Services, is a nonprofit organization that helps at-risk youth and their families through residential care, education, behavioral job training, community and school based-counseling programs. Celebrating its 60th anniversary in 2025, Rawhide serves thousands of children across the state by providing a safe, structured environment where young people can build life skills, address behavioral and mental health challenges, and work toward a positive future. The organization was originally founded with the help of Packers Hall of Fame quarterback Bart Starr and his wife, Cherry, whose tireless dedication to Rawhide’s mission included fundraising, public advocacy, and personal mentorship to the youth it serves. Their legacy of compassion and commitment continues to inspire Rawhide’s work today, making the connection between the Packers and the organization even more meaningful.

“Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field – which can hold more than 80,000 fans – as well as within our communities,” says Cindy Stilp, Marketing Communications Director at Essity. “Together with the Packers, we are proud to spearhead community initiatives like Tackle Hygiene with Every Catch, in order to deliver hygienic experiences to fans, while giving back to those in the community who rely on programs like Rawhide Youth Services.

Tork is the proud product provider of towels, tissue, napkins and sanitizer to Lambeau Field.