Milwaukee, Wisconsin - May 26th, 2018: The new Milwaukee Bucks Fiserv Forum multi-purpose basketball arena's curved roof rises above nearby buildings adjacent to the Milwaukee River in downtown.

The Milwaukee Bucks and SC Johnson announced in a press release their partnership to advance their commitments toward a more sustainable and healthier world by implementing new recycling and cleaning initiatives at Fiserv Forum.

SC Johnson will help the Bucks better recycle the more than one million plastic cups that are used at Fiserv Forum and in the surrounding Deer District each year, and will provide Fiserv Forum staff with best-in-class product and training to further enhance the sanitizing and cleanliness of the venue.

"We're proud to partner with SC Johnson to further our commitment to sustainability and cleanliness at our world-class arena," said Bucks and Fiserv Forum President Peter Feigin. "We believe our alliance with SC Johnson will positively impact these efforts as we remain resolute to protect our environment and make a difference in the community."

Beginning next Bucks season, Fiserv Forum and Deer District will use new co-branded Bucks and SC Johnson polyethylene terephthalate (PET) cups for all of its events that can be recycled and reused by SC Johnson. After the PET cups are properly recycled at Fiserv Forum and in Deer District, SC Johnson will then turn the cups into 100 percent post-consumer recycled bottles for its Scrubbing Bubbles bottles.

"Plastic waste is one of the great environmental challenges we face today, and our partnership with the Milwaukee Bucks is one of many local solutions to this global problem," said Fisk Johnson, Chairman and CEO of SC Johnson. "By teaming up with the Bucks, we can create recycling infrastructure at scale for Fiserv Forum, bring awareness to this critical issue, and help close the plastic recycling loop."

The Bucks and SC Johnson will also place co-branded recycling receptacles around all levels of Fiserv Forum and throughout the Deer District to make it easy and convenient for fans to properly recycle their PET cups at all events.

SC Johnson will be providing improved product and training to Fiserv Forum staff to ensure the arena remains properly cleaned and disinfected as it welcomes back fans for Bucks games, concerts and other events.

For decades, SC Johnson has been incorporating post-consumer recycled plastic from a variety of sources into its packaging. 

Fiserv Forum, since its opening in 2018, has been committed to being world-class in all aspects, including sustainability. In April of 2019, Fiserv Forum became the first sports and entertainment venue in Wisconsin to be awarded a LEED Silver Certification from the U.S. Green Building Council.

SC Johnson is expanding its stadium and arena focus. It recently got involved with American Family Field, home of the Milwaukee Brewers, too.