Lysol Launches Healthy Schools Video Series Campaign
This back-to-school season, Reckitt's leading germ killing brand, Lysol, is partnering with television star, graphic designer and mom Catherine Lowe in support of the brand's HERE for Healthy Schools initiative, helping to welcome children back to the classroom to learn and play together at school.
Lysol's HERE for Healthy Schools initiative aims to support the safe return of students to schools across the country. Lysol knows kids thrive when they are together, which is why this year the brand is highlighting the lunch table – a place where kids can be their most authentic selves, socialize, exchange ideas and learn from each other – with a video series called Little Big Talk. The series allows kids to share who they really are and say what they really think on topics such as celebrating differences, what they missed about school, and more.
"As a mom, I know how much my kids value being able to join their friends at the lunch table and create long-lasting bonds. Seeing Lysol celebrate this special place where kids come together to be themselves is so meaningful and a great reminder of the importance of ensuring these spaces are kept disinfected," says Catherine Lowe.
To help schools in their efforts to keep surfaces like the lunch table disinfected, Lysol will also donate 28 Million Lysol Disinfecting Wipes to schools across the country through Kids In Need Foundation and 14 Million Lysol Disinfecting Wipes through the Frontline Impact Project. School districts interested in wipe donations for their schools can learn more about donations here.
"For the past few years, educators have worked hard to curb the spread of illness-causing germs while children are at school. In many cases, that meant spacing or limiting interactions during the lunch period, taking kids away from the lunch table, where critical social interactions occur," says Benoit Veryser, vice president of US Marketing for Lysol. "Here at Lysol, we have been working hard to help protect these moments. Of all the surfaces Lysol products can sanitize, few are more important than the lunch table, a place where kids learn most from one another."
As a mom of three, Catherine Lowe saw the impact time away from school due to the pandemic had on her two school-aged boys and understands a disinfected environment is essential to help bring kids back together safely this school year.
"During the height of the pandemic, my kids often had a hard time socially given they couldn't go to parks, have playdates or see their friends at school -- I'm glad that they had each other to lean on," says Catherine. "I'm grateful to Lysol for helping to provide a clean and disinfected learning environment to bring our kids back together at schools and am thrilled to be partnering with them on this initiative to provide product donations and resources to the schools that need them the most."
Here for Healthy Schools Initiative
Launched in 2019 with the mission to help reduce the spread of preventable illness and help kids miss less school so they are able to learn, grow and thrive, HERE for Healthy Schools has provided educational materials and disinfecting supplies to more than 49,000 schools across the country.
As part of the initiative, Lysol also develops and provides access to physical and digital resources for educators to reinforce healthy habits in the classroom. Last school year, Lysol donated Welcome Back Packs – free educational resources and materials the brand developed in partnership with the CDC Foundation to help facilitate in-person learning – to schools across the country. Lysol's Healthy Habits resources, including lesson plans, posters, and more are available to download on the Lysol site.
Visit Lysol.com/HERE to learn more about how Lysol is supporting educators, parents and students this school year and Lysol's YouTube to view Lysol's Little Big Talk.