Liquid Ice Melt Wins Environmental Certification
Entry liquid ice melt from Branch Creek, Philadelphia, is the first product to win Green Seal’s certification of environmental innovation under the latest version of requirements, meeting a rigorous standard for transformative product innovation with a de-icer that is safer for people and the planet while performing more effectively than market competitors.
Entry uses a potassium formate blend that spares homes, residential yards, campuses and corporate parks from the hazardous and corrosive effects of rock salt and other chloride-based de-icing products. By breaking down the hydrogen bonds that form when water freezes, Entry removes thin layers of ice and snow and prevents new ones from accumulating up to a freezing point of minus 30 degrees Fahrenheit, colder than any other product on the market.
“Modern environmental challenges demand modern solutions to accelerate the transition to a circular economy – that’s why Green Seal’s Environmental Innovation Standard measures improved health and environmental outcomes, not just ingredient inputs,” says Doug Gatlin, CEO of Green Seal. “Branch Creek has raised the bar for what consumers should expect about the health, safety and effectiveness of de-icers in the marketplace. Entry is a top-performing product that is significantly safer for families, pets, plants and aquatic life. We’re proud to put a Green Seal on Entry.”
Green Seal standards prohibit volatile organic compounds, carcinogens, reproductive toxins, phthalates and other harmful ingredients that have no place in homes, workplaces or the environment. Green Seal evaluates the health and environmental impacts of a product in all stages of its life cycle, from raw material extraction, to manufacturing, to packaging, to how the product is used and disposed.
“Entry was designed from the molecular level to the final product packaging to reduce adverse environmental impacts, making it safer for families, pets, waterways, and floors” says Nate Clemmer, founder of Branch Creek. “We are incredibly proud that Green Seal and customers like the Denver Broncos recognize our achievement.”