Toilet paper roll

Focus on health and hygiene has increased in recent years owing to the growing prevalence of infectious and chronic diseases. Poor toilet hygiene could result in infections and diseases, which could create further health complications. To avoid this governments and NGOs across the world are launching new initiatives to promote awareness about the importance of proper toilet hygiene.

Growing availability of novel toilet care products, changing lifestyle standards, increased awareness of hygiene, rising spending on toilet hygiene products, and increasing number of eco-friendly product launches are other aspects that could potentially drive sales of toilet care products such as bathroom cleaners, toilet paper, bathtub cleaners, etc.

However, poor awareness regarding toilet hygiene and the absence of proper toilet infrastructure in several underdeveloped economies are expected to impede market development potential in the long run. A high focus on sustainability and growing demand for eco-friendly products are aspects that are anticipated to open up new avenues of opportunities for toilet care product companies, according to a report from Fact.MR.

Which Factors are Augmenting Toilet Care Product Demand?

Governments and non-profit organizations are launching new initiatives to boost awareness of health and hygiene to reduce public health risks. These initiatives focus on educating people on the importance of clean toilets in rural as well as urban communities.

• In November 2022, The National Environment Agency (NEA), a board under the Singaporean government announced the launch of its Clean Public Toilets Campaign 2022. The campaign was expected to urge people to adopt the behavior of “Flush, Clean, Bin, Dry” to eliminate the risk of encountering public toilet horrors.

Such initiatives by governments and NGOs are expected to promote shipments of toilet care products over the next ten years and create new opportunities for established as well as new market players.

Which Distribution Channel Accounts for High Sales of Toilet Accessories?

Based on distribution channel, the market for toilet care products is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other channels.

A majority of toilet care product sales are anticipated to emerge from hypermarkets and supermarkets over the coming years and this can be ascribed to the rising establishment of new retail outlets across the world. Rising per capita disposable income and increasing purchasing power of the general population in developing economies are other factors that are slated to bolster revenue generation through supermarkets and hypermarkets over the coming years.

Competitive Landscape

Major toilet care product manufacturers are focusing on launching new products to expand their sales potential and bolster revenue generation capacity.

• In December 2022, Zero Co, an Australian home care and personal care product provider, announced the launch of its first toilet paper product that is made from 100 percent recycled paper and is as per the company’s goal to eliminate the use of single-use plastic.

• In December 2022, The Cheeky Panda, a company offering sustainable tissue alternatives announced the launch of its new naturally colored Bamboo toilet tissue. The company launched the product in response to consumer demands.

• In July 2022, Reckitt, a global health and hygiene product manufacturer announced its entry int006F the drain cleaning segment in the Indian market with the launch of Harpic Drain Xpert. The product is an effective solution to help clear clogging occurrences in bathroom and kitchen drainpipes.

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