Kärcher North America will roll out its brand updates and redirection with Windsor, Prochem and Tecserv on January 1, 2015, and make the announcement during the ISSA-INTERCLEAN trade show in Orlando the week of November 4, 2014. The brand refresh better aligns the groups with Kärcher’s $2.8 billion cleaning technology solutions, as well as its 900 resources dedicated to research and development, providing a wider, deeper and more diverse offering to the market.

“It directly translates into enhanced, global product development and innovation, faster time to market, more efficient use of resources and an offering of a full range of cleaning products and services that is unbeatable,” says Kärcher North America CEO, Hannes Saeubert.

Windsor’s brand name will become Windsor Kärcher Group. Windsor is not going away, just becoming a bigger part of a global leader. The machine colors will change from blue to anthracite. The logo will remain blue to ensure the history of the Windsor brand is proudly displayed to honor its legacy and loyal standing.

“It is about alignment, leveraging our global power, R & D and broadening our solution set and product portfolio to the customer,” says Kärcher Executive Vice President, Jim Lombard.

Prochem will become Prochem Kärcher, and as a result, have a much broader product portfolio. TecServ becomes Kärcher, offering enhanced value and additional resources.

Kärcher offerings include walk-behind, stand-on and rider scrubbers, industrial scrubbers and sweepers, vacuums, extraction equipment and additional cleaning solutions. “We are closing up the gaps so the customer has no reason to go anywhere else now,” says Lombard.