Jelmar Teams Up With MARC USA
Jelmar, LLC, known for its CLR and Tarn-X brands, announced the naming of MARC USA as its new marketing agency of record after a 51-year relationship with Eicoff. MARC USA will lead strategy and management of all creative development, media planning and buying, digital, social and website work.
Jelmar and Eicoff began their advertising partnership in 1968. Over the decades, Jelmar has grown with the launch of the CLR brand, new products and product reformulations to align with EPA Safer Choice standards. The company has grown in distribution to 97 percent all-commodity volume (ACV) across US retail outlets.
“Jelmar’s partnership with Eicoff has been incredibly valuable over our long history as we’ve grown and entered new markets and product categories,” said Alison Gutterman, Jelmar CEO and President. “Looking towards the future, we are excited and inspired to be putting our marketing efforts in the hands of MARC USA. We believe they will help us achieve continued growth and success in our next phase.”
This year, Jelmar brought in Shari Matras as its new Chief Growth Officer to lead Jelmar’s next phase of growth. The decision to partner with MARC USA represents Jelmar’s goal to ultimately build its core CLR brand into a leading powerhouse cleaning brand and bring it into the homes of more consumers across the nation. With its audiences continually evolving, Jelmar understands the importance of using an integrated and cohesive marketing approach to bring the CLR brand to life with one voice.
“MARC USA’s extensive experience across the consumer packaged goods, retail and manufacturing industries bring us into this partnership with Jelmar well-armed to support their vision for the future,” said Cari Bucci Hulings, MARC USA President. “We look forward to helping them build the CLR brand with new breakthrough creative ideas brought to life through advertising, digital and social channels.”
MARC USA is a mid-size, integrated, full-service marketing agency with strong consumer packaged goods knowledge and experience. They are known for bringing strategic thought leadership to challenger brands to help them compete effectively and efficiently.
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