Tucked in the Northwest of the North American continent, 4 Directions, an Indigenous-owned cleaning company founded by Ashley Paull of the S?wx_wú7mesh Úxwumixw (Squamish Nation), offers a unique approach to residential, commercial, marine, and industrial cleaning, alongside added services such as de-cluttering and moving options. Established in 2022, the company prioritizes employing First Nations people within the North Shore and Sea to Sky Corridor, providing both needed services and local work opportunities.

Paull, a former healthcare worker, infuses her business with the cultural teachings and values of her Nation. Beyond standard cleaning, she approaches her work with a spiritual sensitivity, informed by Elders, and may, with client consent, incorporate traditional practices like using sage and sweet grass for space cleansing. The name "4 Directions" reflects her holistic view of cleanliness, aiming to address mental, emotional, spiritual, and physical well-being.

Driven by a desire for greater autonomy and fair compensation after working for another cleaning company, Paull started independently, initially through social media. Demand quickly grew, leading to commercial contracts, including daycare facilities. Her success highlights the potential for values-driven, independent cleaning businesses.

Looking ahead, Paull intends to expand 4 Directions across Canada, while remaining respectful of other First Nations territories and businesses. She emphasizes the importance of her employees, all currently Squamish Nation members, considering them "family" and prioritizing their well-being. This focus on building strong connections within her team fosters a supportive work environment.

4 Directions offers a service option rooted in cultural values and community empowerment. The company’s model demonstrates how a cleaning business can successfully integrate cultural principles, community focus, and employee well-being, providing a valuable service while supporting Indigenous communities.