Imperial Dade and BradyPLUS Launch Unified Brand

Imperial Dade and BradyPLUS come together as Imperial Brady, operating as one brand in the market.

The new corporate identity follows the March 2026 merger of the two leading North American distributors and marks a key milestone in aligning the business as one organization. The combined company brings together more than 13,000 employees and approximately $10 billion in annual revenue, enabling it to better support customers and supplier partners through expanded scale, expertise, and reach.

“This is an exciting moment for our company and our industry. Our new name brings together the strengths of both organizations and shows our commitment to serving our customers,” said Jason Tillis, CEO of Imperial Brady. “We are focused on working as one team for our customers, employees, and supplier partners.”

The Imperial Brady name honors the company’s family-owned heritage and captures its promise to deliver more each day to customers, communities, and employees. The brand and logo are modernized and convey strength and stability, rooted in deep industry experience. The overall logo design encapsulates the company’s value proposition: to make every touchpoint a plus through the wide range of value-added support provided to their customers. The new brand will roll out across different brand touchpoints over the coming months.