ISSA/INTERCLEAN Latin America Deemed Success
The 12th edition of the premier event for the cleaning, hygiene, and maintenance industry, ISSA/INTERCLEAN Latin America 2017, ended on a high note with success all around for exhibitors and attendees. The show took place February 21-23, at the Pepsi Center WTC in Mexico City, Mexico, and was organized by ISSA, the worldwide cleaning industry association, along with trade show partner, RAI Amsterdam.
ISSA/INTERCLEAN Latin America 2017 drew more than 2,043 cleaning industry professionals and leaders representing more than 23 countries. Approximately 40 percent of the attendees were owners, C-suite executives, vice presidents, and directors while more than 78 percent of attendees were either responsible for making purchase decisions or influenced them significantly. Industries that attendees represented included health care, hospitality, food service, office and/or building administration, laundry services, government, and education. The 2017 show provided a unique platform to network, exchange knowledge, and do business in the Latin American market.
ISSA/INTERCLEAN Latin America 2017 also hosted a comprehensive educational seminar program, which aimed at providing participants with the tools they need to stay informed, and competitive. ISSA Keynote Speaker David Navarijo, CEO of PalmERA Marketing, shared his expertise on the importance of digital strategies for customer acquisition, which was very well received. Ron Segura, president of Segura & Associates, spoke about the impact of environmentally friendly products to stay up to date with global trends and remain competitive. The show also featured education for the retail industry, hosted by the Professional Retail Store Maintenance Association, and a green cleaning workshop, featuring pilot programs to help the cleaning industry take a further step toward sustainability.
“ISSA/INTERCLEAN Latin America 2017 was a great success for us,” said Eduardo Casas, general manager of Cepillos El Castor. “We had good booth traffic and received people from Brazil, Venezuela, Chile, Guatemala, Nicaragua, and Costa Rica. We also met with many of our distributor customers from Mexico, and this was the perfect opportunity to see them and introduce new products to them.”
This year’s show brought in 38 exhibitors, showcasing the most innovative products and services from manufacturers and service providers throughout the cleaning industry. Of these exhibitors, 54 percent were from Mexico; 35 percent from the United States; and 11 percent from Europe and the Asia-Pacific region.
"We were able to generate 250 new leads, all with challenges and needs that our products can address,” said Neil Davila, general director, GES & TLC. “This is our first time participating, and we are very happy with the results of our efforts. Thanks to ISSA for organizing this exhibition and bringing all the important people in the industry together for this event. We hope to participate in September at the ISSA/INTERCLEAN North America 2017 trade show in Las Vegas, NV, and to maximize our presence at these events.”
With the success of ISSA/INTERCLEAN Latin America 2017, ISSA and Amsterdam RAI look forward to more events that promote education, collaboration, and connections for the cleaning industry in the region.
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