logo of charity dedicated to the advancement and retention of women in the cleaning industry

ISSA Hygieia Network, an ISSA Charities signature program dedicated to the advancement and retention of women in the cleaning industry, capped off Women’s History Month by launching its dynamic and modern new logo.

Replacing the profile of the Greek goddess of cleaning and hygiene, Hygieia Network’s new logo features a feminine figure holding a star, symbolizing its aspirational mission in advancing women in the industry. The logo includes a bolder font and Hygieia Network’s signature blues to match the updated brand and website.

“This logo represents the spirit of Hygieia Network, emphasizing our mission in supporting all women in the cleaning industry,” said ISSA Hygieia Network Co-chair and Imperial Dade Vice President Marketing and Communications Laura Craven. “While we may have a new look, Hygieia Network remains focused on providing the tools and resources to help women achieve their full potential.”

The new logo also represents Hygieia Network’s active and evolving presence in the industry. Throughout 2020, Hygieia Network shifted gears to adapt to the new normal. It continued to connect industry experts with new employees or those wishing to enhance their skill sets through its online mentoring platform. Hygieia Network also hosted several virtual networking and leadership conferences and educational webinars, covering relevant topics such as diversity, equity, and inclusion in the workplace, the challenges working mothers face during COVID-19, and more.

“This is a new chapter for Hygieia Network and the industry overall,” said ISSA Hygieia Network Co-chair and Maintex President Linda Silverman. “It’s been an incredible journey to see Hygieia Network evolve from several women with an idea to a vast and vibrant community working together to ensure everyone has a seat at the table.”