ISSA And RAI Restructure Their Agreement And Rebrand Their Trade Shows
In early November, ISSA, the worldwide cleaning industry association, and RAI Amsterdam, owner of “INTERCLEAN” the global independent trade show platform, hinted that the two would pursue separate ventures. Today, the two have issued a joint statement regarding a restructured agreement that will allow both organizations to thrive in the global marketplace.
The statement read:
ISSA and RAI Amsterdam are committed to serving the professional cleaning and hygiene industry and are determined to ensure that exhibitors and attendees alike continue to have the ability to discover the latest innovations and take advantage of business opportunities at the industry’s premier shows in Amsterdam, Istanbul, and the Americas.
Both ISSA and INTERCLEAN trade show calendars will not change as a result of this agreement. The Amsterdam event May 15 through 18, 2018, will remain part of the RAI portfolio, along with Istanbul. The trade shows in America and Mexico will remain ISSA events.
As part of the restructured strategy, ISSA will rebrand its family of shows, starting with the ISSA Show 2018, October 29 through November 1, in Dallas, Texas, USA, and including all other ISSA shows in Mexico, Australia and South Africa.
RAI has indicated that the Amsterdam and Istanbul events will be renamed INTERCLEAN. ISSA remains committed to providing member educational and networking programs, as well as benefits for exhibiting in Amsterdam.
Both RAI and ISSA look forward to a productive future, supporting each other’s events and working together to develop and improve the global industry, while ensuring they create value for the future of the global cleaning industry.
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