LJ Nelson Highlands

Highlands announced that LJ Nelson has joined Highlands as a business development manager. 

In his role, LJ will work to drive sales for Highland’s clients using proactive engagement with significant end users in Michigan, Ohio, and West Virginia territories. He will manage the end user selling processes, develop relationships with distributor’s strategic account teams and ensure client products are sold through aligned distribution partners. 

“LJ’s expansive experience in sales enables him to navigate the complex distributor landscape and effectively utilize new business prospecting and networking skills," says Seth Raley, president, Highlands. “He is a great addition to the team, and his sales knowledge and expertise will help to deliver exceptional results for our clients.”