Gordon Brush Acquires Easy Reach Inc.
Gordon Brush Mfg. Co., Inc. has acquired Easy Reach Inc., located in Hattiesburg, Mississippi. The company's manufacturing operation will remain in place and the acquired company's new name will be Easy Reach Supply, LLC.
Easy Reach, an American manufacturer of quality wash brushes, extension handles, injection and foam molded brush blocks, and other cleaning items, was founded in 1985 by B.J. Cedotal, to fill the demand for high-quality brushes and handles for the trucking, RV and marine indsutries.
In 1989, having realized his dream of building a successful company, B.J. sold Easy Reach to his son, Brant Cedotal. "Now in 2018," notes Brant, "it's time for us to step aside so that the company can continue to grow.
"We felt that Gordon Brush was a best fit to take Easy Reach to the next level, to continue our family tradition of individualized customer service, and to best manufacture our line of American-made wash brushes, extension handles, brush blocks spa cleaning accessories."
Ken Rakusin, president and CEO of Gordon Brush notes, "The acquisition of Easy Reach complements the other products and companies under the Gordon Brush umbrella. Easy Reach will embellish our line of brooms, brushes and squeegees, while adding new products geared to the trucking, RV and marine industries. Easy Reach will add to our arsenal of amazing companies: Milwaukee Dustless Brush, Redtree Industries, and our newly acquired Kirschner Brush. The Easy Brush acquisition dramatically enhances our scale, product offerings, and geographic reach — creating new synergies that better position us for future growth and investment in new and exciting markets."
Alan Schechter, vice president of sales and marketing notes, "Easy Reach adds to Gordon Brush's portfolio of companies that have a rich history of manufacturing in the United States. It's another perfect fit for Gordon Brush that ties into its mantra of being Proud To Be An American Manufacturer."
"Gordon Brush's goal is to become a dominant player in the brush industry with added product and geographic emphasis in the janitorial, trucking, RV and marine industries," notes Rakusin. "These acquisitions enhance the global product offering of Gordon Brush's line of industries brushes and open up new avenues for manufacture of custom brush products. As the demand for American made products increases, we are proud to be at the forefront of that movement."
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