Global Surface Cleaner Market To Grow
Contributed by AFFLINK
A just-released study indicates that the "Global Surface Cleaner Market" is expected to grow significantly through 2025.
"Surface Cleaners," as the term is used here, refers to cleaning solutions, sanitizers, disinfectants, and related products. These products are designed to remove soils and kill germs on the most common surfaces found in homes and commercial facilities.
The May 6, 2020 study was conducted by Research and Markets, a Dublin, Ireland-based marketing and research organization.
It was performed by first identifying key players' manufacturing surface cleaning solutions and products, conducting interviews with these companies and studying distribution channels.
The researchers concluded that the key driver for the increase in surface cleaning products is "the growing pervasiveness of infectious diseases."
According to the report, populations worldwide are far more concerned about proper and effective cleaning and hygiene practices than ever before.
Further, government policies around the globe, promoting effective cleaning and proper hygiene, have also given this industry sector a significant boost.
"We are seeing this reflected throughout the entire North American professional cleaning industry," says Michael Wilson, vice president of marketing and packaging for AFFLINK, a 350 member sales and marketing organization. "All of our suppliers and distributor members are reporting strong sales of [cleaning] products that help prevent the spread of disease."
The Research and Markets study also examined how consumers and commercial buyers purchase these surface cleaners. This includes purchasing them in supermarkets, by using e-commerce platforms, part of what is called the "Modern Retail Channel," or through distributors.
The brands analyzed in the study include companies all over the world. Those mentioned that are based in North America include S.C. Johnson, Clorox, Colgate-Palmolive, Seventh Generation, Proctor and Gamble, and Avmor.
"The study also found that North America is expected to witness the most significant growth in the purchase of surface cleaners," says Wilson. "However, increased sales are expected all over the world, from Europe to Asia."
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